Research reveals current climate engagement strategies are failing to reach young people
‘Young Voices,’ our latest report, looks at young people’s attitudes to climate change. It is the first study to ask young people themselves how to engage their peers more effectively, and to propose and test new climate change narratives specifically designed to engage 18-25 year olds. Our research suggests that many young people care deeply and passionately about climate change. However, there has been a collective failure to talk to young people about climate change in a way that inspires them.
Find out more